Sarah Perez over at ReadWriteWeb has just given a heads up that Atlantic Records, a subsidiary of Warner Music Group, has just launched an new AIR app called Fanbase. This app has to be one of the best examples of AIR i’ve seen to date.
Rather than just taking the easy route and simply re-inventing the MP3 player in an AIR based format, Fanbase combines music, video, chat, and images. Fans can even customise the app by choosing which artists they want it to display from the dropdown menu or the “Manage” screen. Whilst we’re talking about artists, Atlantic Records has some huge ones with their roster including big names like Death Cab for Cutie, James Blunt, Buckcherry, Gnarls Barkley, Jet (great Aussie band), Panic At The Disco, Paramore, Rush, Staind, Rob Thomas, Simple Plan, Missy Elliot, and a stack more.
Atlantic Records collaborated with imeem, the music social networking site that lets users upload, create, and listen to music. Through the integrated imeem music player, Fanbase will automatically capture the latest music from any particular artist and stream it directly into the player. Fanbase’s video content comes from YouTube and Brightcove and the chat feature is provided by Meebo.
“We’re always looking to elevate the experience and interaction our fans have with our artists,” said Eric Snowden Creative Director of Digital Media for Atlantic Records. “Through Fanbase we’re delivering that experience digitally, on-demand and in a manner that allows fans to create a much deeper connection with their favorite artists.”
To demo Fanbase, you can download it from here.