In a scene reminiscent of Tom Cruise in Minority Report, Adobe have just entered the ambient media advertising game with the launch of a CS3 installation in Union Square, New York.
Developed by Adobe and advertising partner Goodby, Silverstein and Partners. The installation, which was developed in Flash, is located along the 14th Street side of the Virgin Megastore and consists of an interactive wall thats 7 feet high and 15 feet wide.
The installation contains infrared sensors that locks on to pedestrians as they walk past the wall. The person closest to the wall is able to control a CS3 rich media advertisement via a projected slider button at the bottom of the wall.
As the selected pedestrian continues walking and moves the slider along, the wall will start displaying colorful animation and playing music, effects that will grow or recede at the pace that the person advances or retreats. When each selected pedestrian reaches the end of the wall, his or her design will be in full blossom, above the campaign’s message: “Creative license: take as much as you want.”
The wall will be recreated in London in early August, at the Piccadilly Circus Virgin Megastore. Each installation will be located there for a month.
A video of some geeks playing with the wall can be seen over Gizmodo’s Ad Watch.