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Odd sounding name, even stranger sounding definitions (especially when you check out the Wikipedia or German versions). Doof is a nice looking Adobe Flex based (“freemium”) social networking, casual gaming site.

After some initial sign-up problems, I found Doof to offer a range of stock-standard games – ranging from arcade and action, to cards and puzzles etc. With the typical gaming-fare of leagues, tournaments and competitions to keep the more competitive gamer entertained. Certain parts of the site, (i.e. the elite games or specific virtual goods), are locked down and require an ongoing (pay based) subscription.

You’ll also find a lot of the typical social networking site (i.e. Facebook and MySpace) offerings here, such as the ability to create profiles, friend lists, and update your status (as well as customised news feeds).

According to Social Networking Watch, Doof is privately-owned by the London based Money Gaming Corporation Ltd, which is headed up by CEO Liad Shababo. Shababo started his online gaming site career as an affiliate for online gaming companies in 2002, eventually starting up MoneyGaming.com in 2005. MoneyGaming.com allowed people to play games of skill against each other for real money.

Shababo’s plans for Doof include creasing the user base, enhancing the site functionality, predominantly around the interactive community features, whilst at the same time, growing the games, competitive options, player customisation features and integration options with existing social networking sites and platforms.